An analytical approach to marketing to meet your business goals.
Understanding where your business fits amongst your competitors, and what your USP is (both internally and in the eyes of your customers) is critical to your success and growth.
This is an evolving challenge - and needs regular review and analysis by the people responsible for selling and marketing your offer as well those driving the business.
Platform & toolkit setup
The set of tools that you use to manage your content & channel strategy, measure your success and the areas that you can improve shine a light not only on the marketing activity, but the health of the business.
Over more than 10 years, I have developed a flexible toolkit that allows the business to manage assets quickly and effectively, manage leads, analyse the reception you receive in the marketplace and adapt marketing activity to achieve goals in a data-driven way.
Data analytics & reporting
Before you start any marketing activity, it's crucial to know what you're trying to achieve, and what success looks like. Data from a range of platforms can be used in combination to not only see how you're doing, but also develop an understanding of how to improve and how to invest in growth.
Content & channel strategy
Cross channel content marketing is not as complex as it sounds! At its core, marketing is about creating timely, relevant, interesting information for your audience and choosing the best places to share it to grow your business using paid, owned, shared and earned channels.
Backed up by data analytics, this is the backbone of a marketing strategy.
PR & media strategy
Developing a profile in the media requires careful planning and commitment. I am experienced in building a PR and media strategy and developing a toolkit to minimise the time and resource needed to take best advantage of the opportunities available. I am well connected in B2B PR and experienced in both choosing and managing agencies.
Putting on events is fun and rewarding. If you're new to it, I can help you decide on a purpose, format, audience and help manage logistics and delivery. If you simply need an extra pair of hands to allow your existing team to get on with other tasks, I can take the pressure off at crucial moments. This can be a regular engagement or for a one off event.
Connecting with your communities and choosing people to help you represent your business and product in public is a big deal. Finding partners you can work with to your mutual benefit is an exciting project that requires careful planning and management.