Focusing on long-term business goals, I use a proven toolkit to develop a marketing strategy to grow your business.

Marketing consultancy

2012 - present

Marketing strategy, toolkit setup, data analytics & reporting:

  • Ally Labs, Rentecarlo


 

Copy writing for web & print:

  • Fathom Group, 
    The Independent, Rentecarlo


User journeys & customer experience strategy

  • Ally Labs, Fathom Group, Rentecarlo


Voiceover & script editing:

  • AlixPartners, Levi Strauss & Co., 
    Ralph Lauren


Print design:

  • Georgie & Tommy, 
    Claire & Monty


Event production:

  • conferences, roundtables,
    meet-ups & supper clubs

Experience

Freelance consultancy work
2012 – 2020
  • Marketing strategy, toolkit setup, data analytics & reporting: Ally Labs, Rentecarlo

  • Copy writing / editorial for web & print: Fathom Group, The Independent, Rentecarlo

  • User journeys & customer experience strategy: Ally Labs, Fathom Group, Rentecarlo

  • Voiceover & script editing: AlixPartners, Levi, Ralph Lauren

  • Print design: Georgie & Tommy and Claire & Monty's weddings

  • Event production: conferences, roundtables, meetups & supper clubs

Head of Marketing

Reason, 2018 – 2020

Reason design & build digital services in retail, financial services & media.

  • Creation and execution of

    • marketing strategy

    • partnerships strategy

    • internal communications

    • lead generation campaigns

  • Strategic profile development of the founders in target community and audience groups

  • Data analytics and reporting

  • Development of commercial positioning

Reason is listed in The Drum's Top 100 Independent Agencies 2020. 

Global Head of Marketing

FutureBrand, 2017

​FutureBrand is a global branding agency; part of the IPG family.

 

I managed the global marketing team located around the world and on-boarded 3 acquired agencies into the global team.


Key projects:

  • Global brand identity redevelopment

  • Hosting & CMS website migration for 5 URLs


  • Global marketing planning & execution


  • Regional strategy design & delivery


  • PR & media relationship management


Senior Marketing Manager

Red Badger Consulting, 2015 - 2016

​Red Badger is a full service tech agency.
 

  • Devise & execute lead generation-led marketing strategy:

    • Target & influencer mapping

    • Competitor analysis


    • Data analytics & reporting


    • Content & channel management


  • Event design & delivery


  • Membership & awards strategy

  • Brand proposition development (brand redevelopment project)

  • Manage marketing team

  • Management of external partners including PR, print & venues


Marketing and
Communications Manager

Tobias & Tobias Ltd, 2014 - 2015

​T&T is a boutique UX agency specialising in financial services.
 

  • Creation & development of brand marketing strategy

  • Content & campaign management using CMS,
    analytics, social integration tools

  • Development of social profiles

  • Creation & maintenance of digital resource libraries
    to manage marketing processes

  • Event management


 

At T&T I also created & delivered a trans-Atlantic internship programme in partnership with Michigan State University
 

Bid Writer and Acting UK
Marketing Manager

Squiz UK Ltd, 2012 - 2014

​Squiz UK provides a CMS and other digital products designed for the public sector. 

  • Strategy & creation of new business proposals

  • Management of operational systems to manage bid process

  • UK marketing & communications strategy & campaigns

  • Internal & external event management

  • Print & digital asset management

  • Website management using CMS (Squiz Matrix), analytics, social integration tools & knowledge of CSS, HTML 

Marketing and
Fundraising Manager

iKapa Dance Theatre, 2011 – 2012

​iKapa Dance Theatre is a dance company, school and outreach programme based in Cape Town, South Africa. 

  • Plan, manage & execute marketing & publicity strategy: online & physical

  • Manage funding proposals for artistic productions & charitable activity

  • Merchandise management

  • Brand management

  • Website management (WordPress)

  • Event production

  • Outreach programme assistance

Head of Marketing and Communications

The English-Speaking Union, 
2008 – 2011

The ESU is a well-respected education charity delivering programmes and scholarships globally.  

  • ​Develop marketing & communications strategy

  • Manage all internal & external print & digital publications

  • Web & print visual design

  • Manage departmental budget & staff

  • Manage IT systems, hardware, software & policy

 

The Marketing and Communications department was created as a result of my initial work as Publicity Officer (2008 - 2009)