Profile​​

Experienced full mix marketing manager with specialisms in copy editing and content led campaigns.

Focused and capable, analytical and personable, loves words.

Work​
experience​
Senior Marketing Manager

Red Badger Consulting, July 2015 - present

  • Devise and execute marketing strategy

  • Focus on acquiring net new clients (£1-2m net new business PA)

  • Brand and proposition development (brand redevelopment project)

  • Devise, schedule and maintain digital content

  • Work with Community Manager to manage events and awards

  • Manage marketing team

  • Target Account and Influencer mapping

  • Analytics and reporting

  • Competitor analysis

  • Management of external partners including PR function

 

Marketing and Communications Manager

Tobias & Tobias Ltd, June 2014 - July 2015

  • Creation and development of marketing strategy

  • Brand custodianship

  • Development of social profiles

  • Digital marketing campaigns

  • Creation and maintenance of digital resource libraries to manage marketing processes

  • Event management

  • Creation and delivery of internship programme

  • Content and campaign management using CMS, analytics, social integration tools

Bid Writer and Acting UK Marketing Manager

Squiz UK Ltd, May 2012 - June 2014

Strategy and creation of new business proposals

Management of operational systems to manage bid process

UK marketing and communications strategy and campaigns

Internal and external event management

Print and digital asset management

Website management using CMS, analytics, social integration tools & knowledge of CSS, HTML

 

Freelance consultancy work
  • Event stationery design

  • Copy writing and editorial for web and print

  • User journeys and customer experience strategy

  • See www.bestofallhans.com for examples

Marketing and Fundraising Manager

iKapa Dance Theatre, November 2011 – February 2012

  • Plan, manage and execute marketing and publicity: ATL and BTL

  • Manage funding proposals for artistic productions and charitable activity

  • Merchandise management

  • Brand management

 

Head of Marketing and Communications, and Head of IT

The English-Speaking Union, March 2010 – November 2011

  • Develop marketing and communications strategy

  • Manage all internal and external print and digital publications

  • Web and print visual design

  • Manage departmental budget and staff

  • Manage IT systems, hardware, software and policy

  • The Marketing and Communications department was created as a result of my work as Publicity Officer

 

Publicity Officer

The English-Speaking Union, January 2008 – March 2010

  • Design & execution of publicity campaigns, press releases & media strategy

  • Develop print & digital publications

 

Self-employed Tutor

Private Tutor, September 2006 – January 2008

 
Label Manager

Anjunabeats, March 2006 – September 2006

 
Front of House Assistant

Sadler’s Wells Theatre, August 2005 – October 2011

Skills

Copywriting

Editing

Brand Management

Campaign design

Content strategy

Asset management

Marketing strategy

Education

MA Legal & Political Theory
2006-2007

University College London

BA (Hons) English Literature & Language

2003-2006

King’s College, London

A levels : AAAB

2000-2002

King Edward VI Grammar School, Chelmsford

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Find me

Skype/ Hangouts: hannacevik

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