Starting with an analytical assessment of need, I turn insight into commercial positioning. Focusing on long-term business goals, I’ve created a methodology based on a proven toolkit to develop USPs and relationships with key partners in media, peer network and communities.The outcomes include scalable tactics, measurable conversion and sustained growth.


Commercial positioning

Platform & toolkit setup

Data analytics & reporting
PR/ media strategy

Content & channel strategy
Event production
Partnership Marketing


Head of Marketing

Reason, 2018 – Present

Reason design & build digital products & services that make people's lives better. My role is to create and execute the marketing strategy, developing lead generating campaigns, building the profile of the the founders and highlighting our specialisms.

Global Head of Marketing

FutureBrand, 2017

Global branding agency, part of the IPG family. My role was based in London, managing the global marketing team located around the world. During my time with FutureBrand, we on-boarded 3 acquired agencies into the global team.

Key projects:

  • Hosting & CMS website migration for 5 URLs

  • Global marketing planning & execution

  • Regional strategy design & delivery

  • PR & media relationship management

Senior Marketing Manager

Red Badger Consulting, 2015 - 2016

Red Badger is a full service tech agency, focusing on strategic development of digital products & services that transform businesses.

  • Devise & execute lead generation-led marketing strategy:

    • Target & influencer mapping

    • Competitor analysis

    • Data analytics & reporting

    • Content & channel management

    • Event design & delivery

    • Membership & awards strategy

  • Brand proposition development (brand redevelopment project)

  • Manage marketing team

  • Management of external partners including PR, print & venues


Marketing and Communications Manager

Tobias & Tobias Ltd, 2014 - 2015

T&T is a boutique UX agency specialising in financial services.

  • Creation & development of brand marketing strategy

  • Content & campaign management using CMS, analytics, social integration tools

  • Development of social profiles

  • Creation & maintenance of digital resource libraries to manage marketing processes

  • Event management

At T&T I also created & delivered a trans-Atlantic internship programme in partnership with Michigan State University

Bid Writer and Acting UK Marketing Manager

Squiz UK Ltd, 2012 - 2014

  • Strategy & creation of new business proposals

  • Management of operational systems to manage bid process

  • UK marketing & communications strategy & campaigns

  • Internal & external event management

  • Print & digital asset management

  • Website management using CMS, analytics, social integration tools & knowledge of CSS, HTML


Freelance consultancy work
  • Copy writing / editorial for web & print: Fathom Group, The Independent, Rentecarlo, The English-Speaking Union

  • User journeys & customer experience strategy: Fathom Group, Rentecarlo, The English-Speaking Union

  • Voiceover work: AlixPartners, Levi, Ralph Lauren

  • Event stationery design: Georgie & Tommy and Claire & Monty's weddings

  • Event production: Serverless Days London 2019, roundtables, meetups and supper clubs

Marketing and Fundraising Manager

iKapa Dance Theatre, 2011 – 2012

  • Plan, manage & execute marketing & publicity strategy: online & physical

  • Manage funding proposals for artistic productions & charitable activity

  • Merchandise management

  • Brand management


Head of Marketing and Communications, and Head of IT

The English-Speaking Union, 2008 – 2011

  • Develop marketing & communications strategy

  • Manage all internal & external print & digital publications

  • Web & print visual design

  • Manage departmental budget & staff

  • Manage IT systems, hardware, software & policy

  • The Marketing and Communications department was created as a result of my initial work as Publicity Officer (2008 - 2009)